Online Reputation and Patient Trust

Why Reviews Influence Home Care Referrals

In home care, trust is essential. Patients, families, and referral partners increasingly rely on online reviews when evaluating providers. A strong online reputation can reinforce physician referrals and discharge planner recommendations, while a weak or unmanaged reputation can create doubt before an agency ever receives a call. In this session, Welton Home explains how online reviews influence patient decisions, search visibility, and referral confidence. Attendees will learn practical strategies to ethically generate reviews, manage feedback professionally, and strengthen their agency's digital credibility. 

Learning Objectives

Participants will learn how to:

• Understand how online reviews influence patient selection of home care providers 
• Implement ethical and compliant approaches for generating patient and family reviews
• Respond effectively to positive and negative feedback 
• Strengthen trust signals that support patient admissions and referral confidence

Featured Speaker

Welton Hong

Welton is the founder of Senior Care Marketing Max. Welton is a leading expert in helping home care agencies generate more clients from online directly to the phone line. He's the author of the book "Home Care Marketing 2.0."

Welton has a graduate degree in Electrical Engineering from the University of Colorado at Boulder. Prior to starting Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle. He regularly speaks at conferences and other events for people in the senior care and end-of-life industries.

Registration

Member - Complimentary 

Non-member - $35