Strategic Social Media for Home Care Agencies

Building Visibility, Trust, and Referral Awareness

Social media can play an important role in educating communities, strengthening professional relationships, and reinforcing trust in a home care agency. When used strategically, it can help agencies stay visible to families, referral partners, and healthcare professionals in their local markets. In this session, Welton Hong introduces a structured approach to social media designed specifically for healthcare providers. Attendees will learn how to create content that demonstrates expertise, highlights patient outcomes, and builds awareness among both the public and referral partners.

Learning Objectives

Participants will learn how to: 

• Understand the role social media plays in patient awareness and referral visibility
• Identify the most effective platforms for reaching patients and healthcare partners
• Develop content that reinforces clinical credibility and community trust 
• Use social media to strengthen referral relationships and increase patient inquiries

Featured Speaker

Welton Hong

Welton is the founder of Senior Care Marketing Max. Welton is a leading expert in helping home care agencies generate more clients from online directly to the phone line. He's the author of the book "Home Care Marketing 2.0."

Welton has a graduate degree in Electrical Engineering from the University of Colorado at Boulder. Prior to starting Ring Ring Marketing, he was a senior technologist at R&D facilities for Intel, Sun Microsystems, and Oracle. He regularly speaks at conferences and other events for people in the senior care and end-of-life industries.

Registration

Member - Complimentary

Non-member - $35