Marketing, Operations & Leadership Strategies for Home Care
Many agency owners believe that a lack of growth is a marketing problem. They spend time, money, and energy trying to fill the top of their funnel, only to find that revenue remains stagnant or referrals feel completely inconsistent. The truth? Marketing doesn't fail - conversion and operations do.
This comprehensive webinar series is designed specifically for home care agency owners who want to stop leaking opportunities and start maximizing their revenue. Moving beyond generic marketing advice, this series dives deep into the operational bottlenecks, behavioral psychology, and intake systems that quietly dictate whether your business scales or stalls.
By bridging the gap between marketing promises and operational reality, you will learn how to turn existing phone inquiries into loyal clients, diagnose internal barriers to growth, and elevate your reputation from interchangeable to indispensable.
Session 1 - August 19th
Inquiry Calls That Convert: Turning Phone Calls into Clients
Marketing doesn't fail - conversion does. Learn how inquiry calls are won or lost, and how small changes in process, tone, and confidence can dramatically increase close rates.
What You'll Learn:
- Identify where inquiry calls commonly break down
- Learn the structure of a high-converting call
- Understand how emotion and trust drive decisions
- Create simple coaching and call-review systems
Session 2 - October 21st
Breaking the Growth Barrier: Why Home Care Agencies Stop Growing... Even When Demand Keeps Increasing
If referrals feel inconsistent or overwhelming, marketing may not be the issue. This session helps owners diagnose operational bottlenecks that quietly block growth - and fix them.
What You'll Learn:
- Identify bottlenecks across staffing, scheduling, and intake
- Know when to step in and fix systems
- Align marketing promises with operational reality
- Use a bottleneck-assessment checklist quarterly
Session 3 - December 9th
From Vendor to Partner: How Referral Sources Decide Who Gets the Call
Referral sources don't choose agencies based on brochures - they choose based on trust, reliability, and responsiveness. Learn what truly influences referral behavior heading into 2027.
What You'll Learn
- Understand how referral sources evaluate agencies
- Learn what builds confidence vs. hesitation
- Improve responsiveness and follow-through
- Position your agency as a problem-solving partner
Featured Speakers
Debbie Miller
Founder, 52 Weeks Marketing & Helper Heroes
A successful home care agency owner and operator, Debbie is the founder of Helper Heroes, the premier virtual assistant staffing provider dedicated exclusively to the home care sector, and 52 Weeks Marketing, a company dedicated to equipping home care businesses with powerful marketing systems and operational tools. She has more than 18 years of experience growing and streamlining home care agencies, so Debbie understands the pain points of owners first-hand. Her mission is to help agencies run leaner, faster, and smarter with solutions that truly work.
Jennifer Battista
Chief Strategy Partnership & Growth Officer, Helper Heroes
Jennifer is a seasoned home care advocate and the Chief Strategic Partnership & Growth Officer at Helper Heroes and the 52 Weeks family of solutions. With more than 15 years of experience in home and community-based services operations and policy, Jennifer understands the complex ecosystem of the industry first-hand. She strives to build high-impact partnerships and collaborations that drive growth, innovation, and operational excellence for home care providers nationwide.
Registration
Member - Complimentary
Non-member - $89
